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1928 – Sliced bread is sold for the first time by the Chillicothe Baking Company of Chillicothe, Missouri. It is described as “the greatest forward step in the baking industry since bread was wrapped".
Otto Frederick Rohwedder of Davenport, Iowa invented the first loaf-at-a-time bread-slicing machine. A prototype he built in 1912 was destroyed in a fire, and it was not until 1928 that Rohwedder had a fully working machine ready. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, which produced their first slices on July 7, 1928. Their product, "Kleen Maid Sliced Bread", proved a success. Battle Creek, Michigan has a competing claim as the first city to sell bread presliced by Rohwedder's machine; historians have produced no documentation backing up Battle Creek's claim. The bread was advertised as, "the greatest forward step in the baking industry since bread was wrapped."
Otto Frederick Rohwedder of Davenport, Iowa invented the first loaf-at-a-time bread-slicing machine. A prototype he built in 1912 was destroyed in a fire, and it was not until 1928 that Rohwedder had a fully working machine ready. The first commercial use of the machine was by the Chillicothe Baking Company of Chillicothe, Missouri, which produced their first slices on July 7, 1928. Their product, "Kleen Maid Sliced Bread", proved a success. Battle Creek, Michigan has a competing claim as the first city to sell bread presliced by Rohwedder's machine; historians have produced no documentation backing up Battle Creek's claim. The bread was advertised as, "the greatest forward step in the baking industry since bread was wrapped."
St. Louis baker Gustav Papendick bought Rohwedder's second bread slicer and set out to improve it by devising a way to keep the slices together at least long enough to allow the loaves to be wrapped. After failures trying rubber bands and metal pins, he settled on placing the slices into a cardboard tray. The tray aligned the slices, allowing mechanized wrapping machines to function.
THE GREATEST THING SINCE SLICED BREAD
The phrase "the greatest thing since sliced bread" (and variations thereof) is a commonly used hyperbolic means of praising an invention or development. Sliced bread appears to be something of an arbitrary selection as the benchmark against which later inventions should be judged. It has been said that "the phrase is the ultimate depiction of innovative achievement and American know-how", although it is commonly used in the United Kingdom as well.
The popular use of the phrase derives from the fact that Wonder Bread, the first mass-marketer of sliced bread as a product, launched a 1930s ad campaign touting the innovation.
Images&text:Wikipedia.com
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